Multimedia Journalism

Convergent Storytelling

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Northwest Arkansas is home to Warehouse 479, a nonprofit clothing store located within the walls of the Samaritan Shop in Rogers at the Frisco Station Mall.

Employees call the store a mini shop as it is not a standalone store and holds a smaller capacity than a regular store. The shop hours are Thursday-Saturday 1-5 p.m.

Warehouse 479 is known for their local pop-up shops. They hold an annual pop-up shop in the summers. Anniversaries, milestone followers on Instagram, and new employees are cause to host a pop-up in the parking lot of the Samaritan Shop. The pop-ups will always be announced on their Instagram previous to the date.

Warehouse 479 puts a spotlight on its clothing, but it also sells home goods, shoes and accessories. The brand is most active on its Instagram, where stylist and social media Manager Gabby Jessie posts what is known as “drops” and Venmo stories on the social media platform.

“We do nightly drops every night at 8:30p.m. and it’s freshly unseen apparel that we have sorted out through donations, as well as our Venmo stories, that we think our demographic would love”, Jessie said.

These Instagram drops consist of a sneak peak of what is going to be on its website in the next hours. Similar to the drops, Venmo stories are posted so followers can direct message the brand’s account to buy the item they want.

Since Warehouse 479 is a nonprofit, its proceeds contribute to the one of the multiple programs held by the Samaritan Community Center.

The Samaritan Garden has harvested and distributed 17,000 pounds of produce to the Samaritan Café. Almost 1,600 total hours have been volunteered at the garden, and nearly 8,900 meals have been served at the Café.

“They have all sorts of cool things,” Manager of Warehouse 479, Brandy Wasem, said, “they have flowers they sell, they have a hive of bees that make honey, so there’s a lot of really cool things that they do there.”

The Samaritan Shop is also a store where the community can donate and buy gently used home goods, furniture, and clothing items. The shop in Rogers has allocated $21,482 in free clothing vouchers, household goods, and furniture.

“Our growth has just been amazing over the last year,” Wasem said, “I think in the future we can definitely look at having our own standalone shop”